Rosalind wants to share her inspirational poetry with a wider community. Alas, poor Rosalind lives in a remote town.
Jonathan is a graphics artist who settled in a mountain resort community after he left college. He would like to start a graphics business in this new location but office space in local buildings is far too expensive and his meager advertising budget wouldn’t attract enough customers to get started.
Website, website, website, everyone says you need one. But do you really? It all depends. It depends on your market, business objectives, and even your comfort level and if you are willing to step outside of it.
If your customers live and work within a few miles of your brick and mortar business or home based business, you might not need one.
If you don’t have any plans to grow your business, you might not need one.
If you’re in denial and choose not to see that change is going to occur with or without you, then you might not need one.
You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to type the domain name into your favorite browser. The problem is that the url spells out something like keyword-keyword-keyword-keyword-keyword.com.
Does that sound ethical to you? It maybe helpful with those search engine rankings but for many visitors that can be a pain in you know what to type out.
For years I worked in an internet café and was surprised to know that many persons can’t type in a hyphen. Instead of finding out how to do it, they just move on to an alternate site hence a loss of traffic.
You have only 10 seconds to impress your potential buyer.
Your Web site visitors don’t care about you. They care what you can do for them. Give them a reason to buy. If you haven’t reaped the sales you deserve apply these ten tips:
1. Write dazzling home-page copy that gives your potential customers a reason to click to your product or service sales letter.
Use hyper-linked benefit driven headlines that lead visitors straight through to a sales letter that includes bulleted benefits of your service or product. “Before I learned this ultimate power technique, my Web sales were flat.”
