The sad truth is, general Web users would love it if all our sites looked like Amazon.com.
They’d immediately be familiar with the interface, they would know how to find what they wanted, and they’d find it a breeze to check out and complete the purchase.
Or, if your site is crammed full of thousands of pages of content, make it look like Yahoo!. That’s what FindLaw.com has done.
The first step in setting up an online business…
Starting an online business for a brand new entrepreneur is a lot like falling in love for the first time. There is enthusiasm, the feeling of a new high in life and determination to make it work at all costs. All superior emotions, but making sure that your business grows will also take a sharp reality check. The reality is that along with enthusiasm and determination, you also need to be a smart marketer to make your business profitable. Marketing for profits has today moved beyond the traditional methods to include the Internet. A "Brick & Mortar" business works much better if it becomes a " Click & Mortar" business. Simply put, any business without a web presence is soon going to be yesterday’s news.
I want you to imagine a lemon. In your mind’s eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up the one lemon half and bring it up to your mouth and suck on the juices.
Do you notice how sharp the tangy lemon juice could be? Does it make you pucker? Do you notice how your mouth is watering?
…Good!
Now you realize the power of words!
See, one thing I was good at in the beginning of my online career was not getting any sales. Really, I turned it into an art form.
When marketing your website, it’s important to know which of your efforts are producing results and which of them are a waste of time.
You can learn a lot about this by analyzing your website’s statistics (assuming your webhost offers this service).
However, even with the best statistics programs, it can be difficult to determine where exactly your visitors are coming from. Did they arrive on your product page by clicking a link in your newsletter or did they get there by clicking the banner you’ve paid to have displayed on Yahoo?
