wwwHQ

Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company’s level of professionalism and exposure ? AND drive business and sales!

Make sure your website is working for you with the following characteristics:

Usability enables your users to get the most out of your site. This means that the site’s navigation is consistent, clear and easy to follow; forms and links are in working order; and the information on the site is current and answers incoming clients’ potential questions.

For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding. As a webmaster with 4 websites trust me when I tell you that I haven’t got a clue how to optimize my web pages in order to be on the first page for a particular search phrase. Instead I work on adding new content to my web sites. This technique has allowed me to consistently earn 4 figures a month in additional income and usually I start making money within 3 weeks of making my websites.

Your web site will be your window to the world. Even if you are not selling any product online still you need your customers to access you 24 hours a day 365 days in a year and you can pass important information to them by hosting frequently asked pages, product descriptions, product improvements etc. Your web site will be your office or interface to the world even when you are away in weekends, sleeping at nights or in an important assignment for your next business expansion. Then how to go about it? We will discuss some basic points here.

Building Bridges

I have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.

Let’s say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry. The whole area has been growing rapidly and a bridge at Kingston should give his town a lead against competing local towns like Ham and Richmond (who also have their own ferries).