There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential. It is always important to tailor everything you do to what your customer is expecting, doing so will help keep you one step ahead of the competition.
There are millions and millions of websites on the Internet. You NEED to be different in some way from all of them! If you could get a visitor to your website, that means nothing. Only returning visitors must be counted. When they return the second time, “branding” starts to occur. Huge companies advertise not because they want to provide you with information about their product. They do that because they’re trying to “brand” its name and image. Actually, it is the brand you are paying the money for when you buy something from “Adidas", "Nike" or "Coca-cola". People will actually be willing to pay for the brand they know, so make it as bright and memorable as possible. However, it is useful to remember that too complex logo will definitely slip out of peoples’ minds.
Think up a name and check if yourname.com is available. Personally, I like to use http://www.whois.com to check if a domain name is available. You may also check the registrant contact information using "whois" service if you want to negotiate about purchasing the domain you like from people who registered it first.
To register domain name for our customers we use: http://www.godaddy.com We are not affiliates with Godaddy in any way, but I think this is the best online company which provides this service. Their rates are low and you will have 24 hours access to your control panel to change the domain name information in case your office moves or phone number changes. This is very convenient.
Your web site should be-
Your visitor should get the feeling that you know your ’stuff’.
Here are few tips to show your web site professionalism:
1. Uniform Layout and colors:
When you see Arial font on one page, Verdana on another or some other on different page and top menu navigation on one page and sidebar navigation on another… How do you feel about the site? Immediately what strikes your mind is ‘Newbie webmaster’. Keep a consistent lay out through out the web site. You can use SSI(server side inclusion) to update the whole site with in seconds. http://www.webmasters-central.com/wd/ssi-content.shtml
