wwwHQ

Well it is not Elvis, that’s for sure.

I am a firm advocate of good design but most of the time people tend to interpret design as amazing graphics and astounding visuals they tend to forget that design is the culmination of every aspect of good and effective presentation into one.

We all know that design and content have equal importance in regards to websites but if you must choose which one is immediately important, which will you choose, design or content? If you?re going to prepare an entire web marketing strategy on which of these two shall you focus on more? Why? Please defend your answer?

One of the things that many people overlook when building a new website is keywords. I have to admit, I did exactly the same thing myself when I started out. You can build the flashiest, most professional looking website, with lots of great content, but if you don’t think about keywords first your website is most likely to be doomed for failure - at least as far as search engines are concerned.

Visitors from search engines are the most targeted types of visitor that you could hope for. What you need to do is find out which keywords these people are using when they search in Google, Yahoo or MSN and ensure that your web page(s) are optimized for these keywords.

The art of turning website visitors into paying customers depends almost entirely on good sales copy. What is that?

Simply put good sales copy is the content of your copy and presentation of your copy put together in such a way that it increases your visitor to sale conversion rate on a consistent basis.

It’s an ongoing process in which you will always try to beat your “control”. Beating the control is marketing lingo for engaging in a never ending process of constant improvement to your sales copy in order to beat your last highest visitor to sale conversion rate. The more you practice this the more money you will make!

As a webmaster, you want to keep your visitors content so they’ll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning.

1) Poor Color Choice

There’s one important thing to keep in mind when designing your web site, and that is always keep it simple. More is not necessarily better. Your web site should contain no more than three colors. Also remember that your body text should be a contrasting color from your background. There’s nothing worse than trying to read yellow text on a pink background. It may look cool to you, but cause your visitors to go cross-eyed.