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PHP, Internet Business Marketing, & Good Web Content Go Hand In Hand
 by: Tom Worsley

Everyone has heard that content is king when it comes to search engine optimization and just good old plain web site marketing smarts. But how you present that content on your site can also make a world of difference.

PHP is a server-side, cross-platform, HTML embedded scripting language that lets you create dynamic web pages. PHP-enabled web pages are treated just like regular HTML pages and you can create and edit them the same way you normally create regular HTML pages.

Have you ever gone car shopping with a former car salesperson? Their industry and sales knowledge is powerful information vital to the average buyer. Gaining their street smarts and savvy gives the buyer an edge. This “edge” can be the difference between getting good value and being taken advantage of.

As a former top web hosting salesman, I have decided to come forward and shed some light on the industry. The rapidly growing world of web hosting, domain names, and basic web design is still a mystery to many interested people. My intent is to help you understand basic “do’s and don’ts” in order to help you make a better more-informed decision.

Build Your Own Comparison Shopping Site
 by: Chris Arthur

As shoppers reject the malls for merchandise found on their brightly lit computer screens, comparison-shopping Web sites have become white hot. With the ability to automatially compare the prices of items from thousands of online retailers web users are flocking to these new homes of the bargain for some easy savings.

For the aspiring comparison shopping site owner there are few software options availble including http://www.kaonsoftwares.com/price-comparison-script.html and http://pricetapestry.com which offer PHP MySql solutions.

Kaon softwares script is the most expensive costing almost $500 dollars at the time of righting whereas PriceTapestry cost £45 GB/sterling.

1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don’t have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.

2. Hire a web site design firm that understands your market position and one that won’t get “geek crazy” - meaning they are so in love with their own design capabilities, your site gets bogged down with graphics, plug ins, GIF garbage, etc. But, conversely, check your ego at the door when you work with your design firm - I’ve see so many good web site designs get ruined by clients who can’t or won’t listen to what we tell them!