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A domain can leave an imprint on the mind of a prospective client. Just like a catchy phone number, it is easy to remember and can be send out loud in a rhythm. Whenever someone sees your domain name for your company it must be able to stick with them throughout the day so they can easily check out your site when they get a chance. Sometimes this may not be till the end of a long day at work, so having a domain name that stays in the mind of a client is very important.

One of the most important aspects of choosing a domain name is that it should be non-infringing. This is not an easy task since most unique names have already been registered. The number of useful domain names from the marketing point of view have become extremely limited. Several companies now register variations of their trademark names as a preventive measure against infringement. For example, check www.coke.com, www.coca-cola.com, and www.coca-cola.com, or try www.3m.com and www.mmm.com.

All these factors have led to a crisis of domain names and given rise to increasing cases of infringement of domain names. A number of companies have taken legal action against other companies or individuals over alleged copyright violation on the domain names.

So you finally decided you want your very own home on the World Wide Web. Many people use free services like Geocities or AngelFire for their first home on the Internet. Others jump in and get their very own domain and then set up a hosting account.

Here is a very simple 3 step process to find that perfect domain name using some free online tools

Step 1 Decide on a Theme.

Domain Name speculation has become big business. According to recent study, the average domain name bought and sold by domain name speculators realized a 377% profit. In addition, the average domain name was sold in 12.5 months.

Domain name speculation involves finding domain names that appear valuable, and waiting with the domain in hopes that someone will want to purchase it in the future. With a great domain name like business.com, this can yield huge returns. Business.com was sold for over $7 million!