wwwHQ

What Will My Site Do?

This is the first of eight articles about website design. Our discussion will deal with some of the issues which need to be considered when developing a new online presence. You may have already thought of some of these, but perhaps there are may be things which you haven’t yet considered.

The Company

The Great American Widget Company is a manufacturer of widgets, that common household item that many find indispensable. Until now, however, Great American has been a ‘brick and mortar’ business. With the founder’s son just out of college, he is looking forward to expanding the company’s business on the Internet.

This is a very perfunctory look at the website code HTML, for those who never did any kind of Computer Studies at school and have never had the need or opportunity to look ‘under the skirt’ of your average website. There’s nothing that an experienced webmaster will find here that’s not very basic, but for those who have just begun to discover the ‘website’ and especially those venturing into… maybe starting one of their own, here’s a basic understanding to pique the interest and possibly kick-start the learning process.

Creating an appealing, functional, and effective Web site is much harder than it looks. It’s not simply a matter of taking a company brochure or catalog, converting the text to HTML, and throwing in a few pictures (although many sites seem to have been created using this technique!).

A Web site is a 24-hour a day advertisement for your company and should be treated as such. You wouldn’t turn over the design of your next direct mail piece, newspaper ad, or TV commercial to an amateur, and the same should hold true for your Web site. Actually, more care should be given to your Web site considering the potential number of online viewers is much greater than the audience for any other communication medium.

While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a Buyer’s Guide to use when shopping for a new Web design company.